Based on the concept of “habitus” by Pierre Bourdieu, external identifiers of “nonurban” physicality are distinguished using methodological approaches of visual sociology. The main problem is to assess the proximity between different variants of the physical habitus of citizens: the total mass of residents of the regional center (Kaluga), rural residents of settlements included in the suburban area of the regional center, residents of small remote towns of the Kaluga region. The formalized observation of 225 passengers and visitors of various departments of a large shopping and entertainment center confirmed the hypothesis about the existence of habitable semiotic signs derived from socio-territorial and socio-economic status that allow to distinguish the “inner city” residents from the “hinterland” visitors, which are manifested in the manner of dressing and in behavior in places of consumption. An uneven concentration of habitual signs of belonging to the lower urban class has been established among visitors from the central district, suburbs, as well as among visitors to shopping departments designed to meet basic needs and visitors to departments designed to meet social and spiritual needs.