PhD (Econ. Sci.), Researcher, Department of Economics, Institute of Scientific Information for Social Sciences, Russian Academy of Sciences (ISISS RAS), (Moscow, Russia)
Commercialization of Olympic equestrian sport in Russia
Social Novelties and Social Sciences № 2(3) 2022
DOI 10.31249/snsneng/2022.03.03
Petushkova V.V. Commercialization of Olympic equestrian sport in Russia // Social Novelties and Social Sciences. – 2022. – N 3. – P. 46–61.
Abstract:
The basic Olympic principles and commerce have moved from complete incompatibility of concepts to the successful inclusion of sports in the system of commodity-money relations. Equestrian sport is a convenient model for considering the process of commercialization that has penetrated Russian sports in the past few decades, as it is one of the five most expensive Olympic disciplines.