ISSN 2712-7834

Social Novelties & Social Sciences
A view from Moscow

Commercialization of Olympic equestrian sport in Russia

Social Novelties and Social Sciences № 2(3) 2022
DOI 10.31249/snsneng/2022.03.03
Petushkova V.V. Commercialization of Olympic equestrian sport in Russia // Social Novelties and Social Sciences. – 2022. – N 3. – P. 46–61.

Abstract:

The basic Olympic principles and commerce have moved from complete incompatibility of concepts to the successful inclusion of sports in the system of commodity-money relations. Equestrian sport is a convenient model for considering the process of commercialization that has penetrated Russian sports in the past few decades, as it is one of the five most expensive Olympic disciplines.