Modern cities develop creative spaces and industries to become more competitive in attracting talented and active youth. This article focuses on the potential and nature of creative spaces in Kazan, their relevance and popularity among young people. The real involvement of the city's youth ranges from passive consumption to active participation and strongly depends on accessibility, relevant offers and the efforts of management teams. In this regard, the development of the city's creative spaces goes hand in hand with implementing effective mechanisms for attracting young people.